About Us

Our Story

To the parents, coaches, and players who live for the early morning skates and the late-night puck drops...

I've spent a lot of time at the rink cheering on my two boys as they grew up in the game—from the wobbly first steps of Learn-to-Play to town hockey, high school, and beyond. I may not be the one on the skates, but I've spent enough hours in the stands to appreciate the rhythm, the community, and the costs of this sport.

I know the frustration of watching a ~$350 stick snap just a week (or 31 days) after you bought it. I've seen how the "hockey budget" can become a source of stress for families, as the price of staying on the ice continues to climb.

I started Puck Motion to help change that.

Through my work with Integral Hockey Lowell, I've helped hundreds of players in the Merrimack Valley save money with lifetime-warranty-backed stick repairs. But I wanted to do more than just fix sticks. I wanted to create a brand that celebrated the lifestyle of the game while actually helping to fund it.

That's why every piece of Puck Motion apparel comes with a Stick Assist. It's my way of making sure that when you gear up to look good in the lobby or on the street, you're also making it a little easier to stay on the ice.

Whether you're a local dropping off a stick at my shop in Lowell or a player discovering us from across the country, thank you for being part of this.

Why We're Different

Puck Motion is a premium hockey lifestyle brand built on the belief that the game never truly stops. We bridge the gap between the intensity of the rink and the style of the street with high-quality fabrics, modern silhouettes, and a deep respect for hockey culture.

But we are not just another hockey lifestyle apparel brand.

Puck Motion is the only apparel brand that provides a direct "assist" to your hockey budget. Every purchase earns you Stick Assists toward expert stick repairs or high-end refurbished sticks. We believe you should look as good in the lobby as you feel (or your player feels) on the ice—without breaking the bank.

Quality Over Mass Production

To ensure the highest quality and provide our unique "Stick Assist" value, every Puck Motion garment is custom-made to order. By utilizing a premium print-on-demand model, we offer exclusive designs shipped directly to you, ensuring your gear is as fresh as your game.

This is Puck Motion: Apparel with an Assist™

Behind Our Logo

Our signature "P" wasn't just drawn; it was designed to be a visual shorthand for everything we love about hockey. Look closely and you’ll find the curve of the blade and the geometry of the rink hidden in the silhouette. Every angle is intentional: the rightward lean captures the forward pace of the game, while the inner curves pay homage to the tools that define the sport.

Dan Cote Founder, Puck Motion & Owner, Integral Hockey Lowell

Puck Motion
791 Andover Street
Lowell, MA 01852
United States